Your shoppers' data is sacred.
VTS processes body images and measurements only to deliver AI size recommendations, fit heatmaps, virtual try-on, and analytics for Shopify stores. Photos are deleted within 24 hours.
What VTS processes
VTS processes merchant store data, product data, product size charts, shopper body images, and shopper body measurements so Shopify stores can provide AI size recommendations, fit heatmaps, virtual try-on, AI photoshoot generation, and merchant analytics.
Shopper body images
When a shopper uses AI Size Finder, VTS processes two full-body photos through a secure AI pipeline. The photos are used to extract measurements and are deleted within 24 hours. Original photos are not sold, shared for advertising, or retained as marketing data.
Body measurements
VTS extracts 20+ precise measurements including chest, waist, hips, inseam, shoulder width, and arm length. Measurements are stored with anonymous IDs, encrypted at rest with AES-256, and protected in transit with TLS 1.3.
Third-party AI processing
VTS may use industry-standard AI processing providers with SOC 2 compliance to perform image analysis, measurement extraction, virtual try-on rendering, and AI photoshoot generation. These providers are used only to deliver VTS functionality and not to sell biometric data.
No biometric data sales
VTS does not sell biometric data, share biometric data for advertising, or use body images and measurements to build unrelated ad profiles. The data exists to provide fit recommendations, virtual try-on, store analytics, support, security, and compliance.
Retention
Original shopper photos are deleted within 24 hours after processing. Active measurements are retained for up to 12 months and then automatically deleted, unless a merchant or shopper requests deletion sooner.
Uninstall deletion
If a merchant uninstalls VTS, all merchant and customer data is permanently deleted within 30 days. Merchants can request immediate deletion by contacting support@virtualtryon.studio.
GDPR, CCPA, and PIPEDA rights
VTS is designed to support GDPR, CCPA, and PIPEDA rights including access, correction, portability, deletion, objection, and opt-out rights where applicable. Merchants and shoppers may request data action through support@virtualtryon.studio.
Security controls
VTS uses encryption at rest, encryption in transit, access controls, deletion workflows, audit-oriented operational practices, and data minimization. We only collect the data needed to provide the VTS product experience.
Contact
Questions about privacy, deletion, subprocessors, or data rights can be sent to support@virtualtryon.studio. Business-day responses are normally provided within 24 hours.