The roadmap for fewer fashion returns.

Major AI model upgrade powering all VTS features with significantly improved measurement accuracy and generation quality.

• New FeatureOptimo 4.0 model now live — 95% measurement accuracy across all body types
• New FeatureImproved virtual try-on photorealism, especially for dresses and abayas
• Improvement40% faster image processing pipeline
• ImprovementBetter accuracy for plus-size and petite body types
• Bug FixFixed occasional measurement drift on images with busy backgrounds
• Breaking ChangeAI Photoshoot API endpoint updated to v2 — merchants using API access must update their integration

Full analytics suite launched giving merchants real-time insight into return reduction, conversion lift, and sizing patterns.

• New FeatureLive analytics dashboard with revenue saved, return rate reduction, and conversion lift metrics
• New FeatureWeekly performance chart (scans + try-ons by day)
• New FeatureSize distribution breakdown per store
• ImprovementShopify mandatory webhook compliance improvements (customers/data_request, customers/redact, shop/redact)
• Bug FixFixed analytics not tracking try-ons from mobile Safari

The complete AI Photoshoot Studio suite goes live, enabling merchants to produce studio-quality content without a photographer.

• New FeatureModel Swap — replace existing model in product photos with any virtual model type
• New FeatureFace Swap — swap faces in try-on images to represent diverse demographics
• New FeatureGhost Mannequin — remove mannequins from product photos with clean floating-garment result
• New FeatureBackground Studio — AI-powered background replacement and scene generation
• ImprovementCredit system introduced — each AI experience consumes credits based on plan
• ImprovementDashboard redesigned with photoshoot studio tab
• Bug FixFixed ghost mannequin edge artifacts on knitwear and lace garments

Virtual try-on graduates from beta and is now available to all merchants on Growth plan and above.

• New FeatureVirtual try-on now GA — available to all Growth, Professional, and Scale merchants
• New FeatureSocial sharing — shoppers can share try-on results to Instagram Stories, WhatsApp, TikTok, and Facebook
• New FeatureTry-on result save to device
• ImprovementPhotorealism improvements for jackets, coats, and structured garments
• Bug FixFixed try-on widget not rendering on certain Shopify 2.0 themes
• Bug FixFixed colour accuracy issues on dark garments

Fit heatmaps launch alongside the first beta of virtual try-on, completing the core shopper fit experience.

• New FeatureFit heatmap visualization — colour-coded overlay showing Perfect / Snug / Tight zones per garment region
• New FeatureVirtual try-on beta — available to Starter plan merchants as early access
• New FeatureShopper consent screen before photo upload (GDPR-aligned)
• ImprovementSize recommendation card redesigned with heatmap legend
• ImprovementSupport for 13 fashion categories including abayas and modest wear
• Bug FixFixed inseam measurement inaccuracy on wide-leg trousers

Significant accuracy improvements to measurement extraction and expanded theme compatibility across the Shopify ecosystem.

• ImprovementMeasurement extraction accuracy improved by 18% across chest, waist, and hip dimensions
• ImprovementAuto-injection now compatible with all Shopify 2.0 themes and Dawn theme
• ImprovementWidget load time reduced from 3.2s to under 800ms
• New FeaturePer-product and per-collection enable/disable from merchant dashboard
• Bug FixFixed size recommendation not rendering on mobile when viewport width < 375px
• Bug FixFixed authentication token refresh loop on stores with multiple admin users

VTS officially launches on the Shopify App Store. The core AI Size Finder is live, giving Shopify fashion merchants their first AI-powered sizing tool.

• New FeatureAI Size Finder — 20+ body measurements extracted from 2 shopper photos
• New FeaturePersonalized size recommendations mapped to merchant size charts
• New FeatureShopify-native widget auto-injects into product pages — no code required
• New FeatureMerchant dashboard with store configuration and feature controls
• New Feature14-day free trial with 80 credits (20 AI experiences)
• New FeaturePlans from $17.99/month — Starter, Growth, Professional, Scale
• PlatformAES-256 encryption at rest, TLS 1.3 in transit, photos deleted within 24 hours