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Streetwear / James K., Operations Director
UrbanEdge saved $12,000 on one AI photoshoot workflow.
A streetwear merchant combined AI Photoshoot Studio, ghost mannequin generation, Size Finder, and virtual try-on to lower content costs and returns.
The challenge
UrbanEdge spent $12,000 to $18,000 per collection on studio rental, photographers, models, and post-production. Returns stayed high at 29%, so the team needed both better product visuals and better fit guidance.
The solution
UrbanEdge used VTS AI Photoshoot Studio to generate spring collection visuals from existing product images, then enabled Size Finder and Virtual Try-On so shoppers could judge size and style before buying.
Rollout timeline
- 1Generated ghost mannequin shots for core SKUs
- 2Created model swap hero images for campaign placements
- 3Enabled shopper virtual try-on for high-return products
- 4Measured content savings and return movement inside VTS analytics
“The AI photoshoot feature alone paid for 3 years of VTS in one collection. The virtual try-on is just a bonus.”