Back to case studies
South Asian Formalwear / Priya D., Marketing Lead
SilkRoute reduced returns from 33% to 21% and grew UGC 220%.
A formalwear merchant used all four VTS features to handle complex sizing, expensive returns, and low organic customer content.
The challenge
SilkRoute sells intricate formalwear where fit is critical and returns are expensive. Customers span US, UK, and South Asian sizing contexts, which made generic size charts hard to trust and paid ads the only reliable growth channel.
The solution
The team activated AI Size Finder with multi-regional size chart support, Virtual Try-On for shoppers, AI Photoshoot Studio for catalog assets, and Merchant Analytics to track size distribution by region.
Rollout timeline
- 1Mapped multi-region size charts into VTS
- 2Enabled AI Size Finder and fit heatmaps for formalwear products
- 3Launched virtual try-on sharing for shoppers
- 4Used analytics to understand size demand by region
“Our customers share their try-on images constantly. More UGC in 2 months with VTS than in 2 years without it.”